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Custom Research

The following are examples of studies custom designed for individual clients
  • A study of the demand for a range of smash repair consumables including: abrasives, masking tapes and body fillers.
  • A survey of driver opinion on pickup trucks for new market entrant, prior to the importation of their range of vehicles in Australia.
  • An indepth review of the processes involved in callouts for roadside assist.
  • A study for a key car manufacturer to explore how to further energise demand for genuine parts in the mechanical repair market.
  • A major customer satisfaction continuous tracking (CSI) programme for a prestige car importer.
  • An analysis of the history of, and legislation for, vehicle recalls in Australia.
  • A joint venture investigation into development of new innovative strategies to consolidate business in the fleet management
  • An inquiry into competitive strategies regarding the use of aftersales services and products offered as part of the new car package.
  • An investigation into the dynamics of the smash repair market and market opportunities for genuine parts.
  • An image tracking study (amongst the target market) on a leading make of passenger vehicle
  • Testing of packaging design & radio advertising for a consumer car care product range.
  • A review on behalf of a leading supplier and their brand marketing strategies in the auto refinish
  • Major survey of residential and business telephone traffic, monitoring calls over a fixed period, auditing installed equipment and compilation of billing details.
  • Continuous survey following customer churn in the mobile phone market.
  • Study of the supply and market for Vinyl Esters (a product used to reduce corrosion in boats, swimming pools and a range of industrial applications).
  • Snapshot of perceptions of users of analytical reagents to evaluate supplier performance, the role played by the dealers, levels of brand awareness etc.
  • Study of the market for shopfitting equipment and relative performance of suppliers.
  • Market Perceptions – Inside and Out for an Chemical Company involving interviews with high level decision makers from within the client’s customer base, synchronised with an internal employee to establish discrepancies between market expectations and the company’s priorities and attitudes to their customers.